Leveraging her 10+ years of experience in STEM specific roles with leading conglomerates as a certified project manager and scrum master, Kassandra Dasent is first and foremost concerned with understanding the needs of her clients and teams in order to identify and bridge the gaps between developers and business end-users.
In addition to being the CEO of BridgeTech Enterprises, Kassandra is a financial wellness engineer and speaker who provides her audiences with practical solutions to help them take ownership of their careers, achieve holistic wealth, and become emotionally intelligent leaders. As a result, Kassandra has been featured in numerous media outlets including Forbes, US News & World Report, Business Insider, Fast Company, Travel Noire, Yahoo! Finance and News, and Glamour.
Kassandra T. Dasent, PMP, CSM, CFEI, GCC
Founder & CEO, BridgeTech Enterprises
How would you describe your personal brand?
I am known primarily for two things. One, as an entrepreneur; Founder/CEO of BridgeTech Enterprises which is a project management consulting company. What I am also known for is being a financial wellness engineer who is an advocate for holistic wealth. I may have inadvertently created a "personal brand" over the years but it's not something that at the outset I was focused on doing.
What is your why?
My focus and why was and is to share content and thoughts about money that mainstream media and many personal finance community members were not really talking about. I also share the high and lows of self-employment and entrepreneurship.
What does success mean to you?
When I feel most successful is when all of my pillars of wealth are strong and are in alignment. My holistic wealth is supported by 4 Pillars: Spiritual - Mental - Physical - Financial Wellness and Wealth. I encourage people to decide what holistic wealth means to them and how they can go about creating more of it in their life and that brings me joy.
What did you do to build your personal brand?
I started blogging in late 2013 and joined the personal finance space. I spent a lot of time, in the beginning, making myself available to respond to media inquiries in order to be featured and pitch organizations to obtain speaking engagements. I also shared a lot of content via blogs, social media posts, and video segments so more people would learn of me and my message.
I connected with other members of the financial community and from there grew my network exponentially.
What are you doing now to grow your personal brand?
Of late, I have greatly reduced my social media activities and presence because my core business (project management consulting company) does not require it of me as much. I will still share via LinkedIn and on social media platforms but with far less of a rigid schedule. What works well for me is the less is more approach and staying true to my values and goals.
How are you tracking your growth?
In terms of metrics, I tend to track the growth rate of followers, impressions on posts, and more importantly, whether my posts generate engagement: interaction, comments, feedback, and shares.
What tips and tricks would you like to give to someone building their personal brand?
It is very important to have a firm sense of who you are and what you stand for. Also, understand that not everyone will like you or agree with parts or the whole of your message.
Do not attempt to spread yourself across all social media platforms at the same time. Choose one or two vehicles where you can focus your time and energy in order to become more visible and in turn grow your audience.
Avoid being distracted by what you may see others doing, especially if you have not refined your message and do not have a solid branding strategy in place.