Financial Planners get the majority of their business from "Find an Expert" pages online. These sites serve as a directory, and normally are able to filter down based on a clients need.
These sites sometimes charge the planner to be listed, or pay extra to be featured. They are also great resources for building links back to your site, a key component of SEO.
If you're searching for a Financial Planner, chances are you will find the one you seek on a "Find an Expert" site.
Here are the "Find and Expert" pages I've found so far:
PlannerSearch by FPA
This is far from a complete listing, but consider it the "getting in the door" list.