Written by Morey Stettner at MarketWatch
"For example, Alexandra Wilson, a certified financial planner in Lawrenceville, Ga. recently read “Measure What Matters” by John Doerr, the Silicon Valley-based investor and venture capitalist. “The book opened my eyes to the power of OKRs [Objectives and Key Results],” she said. “I use them to keep me on track, focused and motivated.”
Wilson says that she uses Doerr’s goal-setting system in both her personal and professional life. In her office, she lists business goals on poster board so her staff can monitor their progress. They can visualize how they’re doing because each color-coded goal appears as a stoplight (red, yellow, green) graphic.
“It’s a great book for advisers early in their career, especially in launching and building their firm,” Wilson said."